Hey guys, today in this blog post, we are going to discuss the 7 best landing page design examples in 2022. So keep reading.

Online businesses have become so competitive that every business should be on edge to outrun their competitors. Online marketers use many strategies and tools to generate leads, increase traffic, boost sales, etc., and landing pages are the best way to do that.

There are so many features and characteristics that a top-notch landing page requires, and making those features the best usually relies on what your landing page’s purposes are.

If you are looking for the best landing page design examples, you are at the right place. We have compiled a list of the best landing page examples that you can use for lead generation, increase traffic, boost sales, etc. Before moving on to that, let’s take a quick overview of what landing pages are.

What Is a Landing Page?

A landing page is referred to as a lead capture page, destination page, single property page, or static page in online marketing. It is a single web page that appears when visitors click on ads, marketing promotions, marketing emails, or SEO search results. Landing pages mostly are used for lead generation, and they are usually show-directed sales copy, a logical extension of the search result, link, or ads. Furthermore, visitors’ action on a landing page also determines the advertiser’s conversion rate. It can be part of a microsite or a single page within a large organization’s main website.

The main purpose of a landing page is to convert visitors into leads or sales. For leads, the landing page will offer some sort of way for the visitors to contact the company, usually a mail address, phone number, or an inquiry form. For sales, they have a link for the visitor that redirects them to a shopping cart or a checkout area when clicked. Marketers analyze the activity generated by the linked URL and check conversion rates and click-through rates to determine the success of ads or promotions. Landing pages are linked to email campaigns, SEO marketing campaigns, social media, affiliate accounts, or high-quality articles to boost the efficacy of the ads.

What Should Landing Pages Include?

There is no particular format for landing pages. However, according to us, there are a few thighs that landing pages should include.

• A user-oriented headline that must have the main keyword
• Subheading that defines the heading
• CTA button or form
• A sale or offer’s description
• Image, illustration, or video
• Should have trust elements like customer logos, testimonials, or reviews.

List of Best Landing Page Design Examples

Table of Contents:

1. Shopify
2. Airbnb
3. Webflow
4. Conversion Lab Landing Page
5. Slack Landing Pages
6. ActiveCampaign
7. ClickFunnels

1. Shopify

Today, Shopify is one of the most well-known eCommerce platforms, and its trial landing page for sellers keeps it simple. They have tested multiple landing page designs to find the best ones that give high conversion rates. Shopify landing pages are not too text-heavy. However, they still manage to convince users by citing a few key points about the product.

Why is it good-

Video Marketing Feature: Shopify lets you shoot professional videos for all products and services within the budget, which helps you share valuable information with prospects in the fastest possible way.

Clean Interface: Shopify landing pages have a clean, minimalistic interface. On the Shopify landing page, you will get the user-oriented headline, which is about just a few words, integration of landing pages with your tools, and segment contacts via automation, personalization options, etc.

Brief CTA: You need to fill out only a few fields to build your landing page. This way, you can quickly start selling your product and services online with it.

2. Airbnb

Airbnb offers lots of helpful features to convert visitors into leads, such as alluring personalization options and estimated weekly average profits projection based on area. Also, the clear CTA at the top of the page makes it manageable to convert on the spot if you visit the persuaded page. In addition to this, Airbnb lets you enter some added information about potential concessions into the fields to acquire a more customized estimation.

Why is it good-

Large Community Support: On the Airbnb pages, there is an option for those curious about hosting to reach a seasoned Superhost. Here they can ask any questions regarding it.

Personalization: Airbnb’s locations and other personalization options show what you can potentially earn based on those personalized features right from the start. These personalized features are best for new hosts who may still be figuring out how much profit they can generate at the end.

3. Webflow

The next landing page on our list of the best landing page design example is Webflow. It is a feature-packed design tool that lets you display lots of information in just one GIF. This animated GIF can be visible in the same frame on the website where the products are mentioned. So users can easily see and understand how the product works. Also, they can sign up without scrolling here. Webflow is not only for talk, it is a powerful tool that gets right to the point and exhibits what its tool can do.

Why is it good-

Reminders: You can remind your visitors that the service is free to use, and there is no trial to sign up in several locations on the landing page. This way, they can decide whether or not to sign up for a plan while creating their site and are ready to launch.

4. Conversion Lab Landing Page

Conversion Lab is one of the popular platforms for landing page design. They offer different Call To Action buttons such as book a call, get a free consult, etc. They work similarly when clicking on any of the headings on the page. Rather than redirecting you to a different page, they simply bounce to the related section on the homepage. The feature that does not make you leave the page to fill out the form or view any other features is the best thing about Conversion Lab landing pages, providing a seamless user experience to your visitors.

Why is it good-

Uniqueness: Conversion Lab offers homepages that also serve as various landing pages, making them unique and providing a seamless user experience for visitors.

Organized Layout: Conversion Lab landing page design is so organized that despite having the landing page and homepage as one. It does not feel sloppy or messy.

5. Slack Landing Pages

When it comes to landing pages, Slack knows what to do. They offer a post-click landing page that uses compelling elements such as persuasive headlines, visual cues, social proof, and engaging media to convince visitors to convert to a proposal. Slack landing pages are constantly optimizing for conversions. Current landing pages are extremely interactive and have a big eye-popping headline, and show a quick five-second gif, making them one of the best landing pages.

Why is it good-

Dashboard Screenshot: The dashboard screenshot shows visitors exactly what they can hope for and choose whether they sign up for an account or not.

Quick Access: Do account signups, live demos, white paper or ebook downloads, event registrations, and much more thorough a post-click landing page.

6. ActiveCampaign

ActiveCampaign exclusively concentrates on delivering to you the best customer experience possible through their tool. If you are running a mid or large-size business, you may want to help your customers in tough times and be treated well at the same time. Here ActiveCampaign landing pages come in handy their headline can hit two birds with one stone while retaining the minimalistic design. In the end, everything leads to the green button that says start your free trial.

Why is it good-

Capture Leads: Rather than mailing leads to your site and expecting them to find the info they are looking for, focus them on one landing page specially designed for them containing chatbots and automation to capture leads, forms, qualify them, assign a team to follow up, etc.

Manage Data Across The Web Tools: Different engaging tools like Forms, Site messages, Webchat, etc., to connect to buyers based on whether they are pre, mid, or post-buyers. Your customers get a smooth experience throughout the buyer journey, and your data stays in one place as well.

7. ClickFunnels

It uses its tools to convert your visitors for a free trial. Even if they are unconvinced, they can play around with buttons and the funnel pages to check the responsiveness of their pages. In addition to other website builders or funnel builders, ClickFunnels utilizes more text on its platform, with a focus on converting visitors into starting a 14-day free trial. Experro website builder, on the other hand, offers a more visual approach to building websites and funnels, with drag-and-drop interfaces and customizable templates.  For this, they use powerful attractive videos that sell to their potential clients directly. The best thing about these landing pages is the analytics added to them.

Why is it good-

Generate Leads: Create powerful funnels that allow you to quickly capture visitors’ contact information to generate new leads to track up with again and again, even after visitors leave the page.

Sell Your Products: ClickFunnels pages and funnels are pre-designed to boost your traffic through each phase of the sales process and convert visitors into actual paying customers.

Conclusion:

Landing pages surely become an efficient way for lead generation and conversion. You can these landing page designs to boost your sales and conversion. besides them, there are also other landing page designs out there that you can also try. However, these are the popular ones.

Furthermore, If you have any suggestions or names of landing pages design that we should include in our list, feel free to let us know in the comment section below. Also, if you have any further queries regarding the article, you can ask me as well.