7 Ways To Improve Conversion On Your Website

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][vc_column_text]Hey guys, in this article, I have listed the 7 ways to improve conversion on your website. So keep reading.

The website is an important asset of any business, but after spending on design, hosting, and domains, many websites are not breaking even, much less making profits.

To fix that, we have identified seven interesting (and sometimes overlooked) ways you can increase your website conversion.

Test CTAs

When it comes down to tasking for your audience to take the necessary action and close the sale, too many websites do a poor job: CTAs like, “sign up” or “start trial” may not give you the best conversions.

Up it a notch and test as many variations as possible to see how your audience responds to each. For context, here`s an instance of a CTA with a casino site – Netbet. You can test the performance of “ try your luck on Netbet” or “Win today with Netbet”. You get the idea.

Live Chats

According to Hubspot, adding a live chat to your website can increase your conversions by as much as 10-20%.

When potential buyer lands on your website, they may have questions that your content and copy may not readily address, so live chats allows you to address these objections and close the sale faster.

Making the chat experience is paramount as well; add pictures of your agents so that your prospects feel comfortable and willing.

Tweak Or Change The Offer

Do not get caught up in the frenzy of changing your website`s design and copy. Chances are, the offer on your website does not resonate with your audience.

A few changes to the offer in terms of price points, bonuses, and freebies or adding a guarantee/refund can make the difference.

Avoid distractions: having your visitors pulled in too many directions will get you results, but not the one with the cash register ringing all day.

Your home page should be clear of distractions: have an appealing design, easy navigation, and ensure that everything is simple.

It can be hard to tell what is a distracting feature on your site, so have someone go over the website for you and get feedback. Also, one rule that has proven effective is “if it does not support the offer, don’t add it.”

Testimonials

People can, no doubt, be influenced by others. So adding customer testimonials and feedback will help clear some objections and increase the credibility of your offer.

One reason visitors will not purchase from your site is that they do not believe that your offer is ideal for them, but seeing the transformation in other customers increases your chances of closing the prospect.

Add A Pop-up

Some websites have this already, but it is often done the wrong way hence many of the sites that do not account for what you are about to find out will average conversions of about 5-6%.

Make it easy for your prospect to close the popup, so it is less annoying. Also, you should test the offers from free PDFs to discounts, other products, and premium content.

Another factor to consider is the timeframe for the popup. Ideally, you should set the delay timer to 30-45seconds after landing on your website. Check out tools that allow your pop-ups to appear to one user per time – this will prevent visitors from seeing the notification each time they land on your homepage.

Urgency

Adding a countdown timer could be the bump your need for your conversions to skyrocket. People tend to procrastinate on buying decisions, but increasing the urgency could get them whipping out their credit cards.

Conclusion

Those are the seven ways to improve conversion on your website today. Test each repeatedly until you find the winner and then scale up.[/vc_column_text][/vc_column][/vc_row]